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Cosmetic Product Development – From Idea to Product

The cosmetics market promises problem solvers for every skin problem in countless variations. These products are available in abundance and customers can benefit from its diversity. However, the way from the idea to a marketable product is not widely known. A very complex and expensive process that requires a lot of expertise of development, production and quality assurance. Numerous coordinated and constructive processes precede a successful product launch. Thereby, the duration of a product development to a market maturity should…

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