What is hidden behind the trending term? Every year we encounter many new trends in society, business, culture, and lifestyle and we always ask ourselves the questions: What is behind that name? Is this really a trend that will be sustainable, that will accompany us in the future, or does the initial enthusiasm quickly vanish into thin air? There have always been trends in cosmetics that were revolutionary, e.g., trends like collagen, liposomes, and hyaluronic acid. And now hybrid cosmetics…
